Mark Boyd

Analyst | Platformable

Mark Boyd

Mark Boyd is a writer and API industry analyst, who writes regularly for ProgrammableWeb, The New Stack and NetworkWorld.

He has chaired several API conferences, and published a number of ebooks on the API lifecycle, best practices for API adoption, and API uptake in industry verticals.

As founder of the API-focused startup, Platformable, he regularly conducts industry research, supports API providers grow into platform businesses, and manages data-driven projects that draw on open data and proprietary sources.

With a public health and urban planning background, Mark is especially interested in how APIs can help local governments transform into a city-as-a-platform model.


Storytelling with data: demonstrating the impact of your API strategy

How do you measure the impact of developer engagement? How do you sell the benefits of your API strategy to the C-level? How do you show the value of your API strategy and developer relations? This presentation looks at what metrics can help you better sell your story of success across the business.


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